On-Demand Partner Lead EMEA

Brussels, Belgium · Operations


A new electric bike for urban riders.

With electric bikes traditionally viewed as expensive, cumbersome and poorly designed, we are reinventing the category by blending design elegance with affordability and technology that connects owners to their bikes through a mobile app, featuring a secure key, live stats, and GPS tracking.

Founded in 2017 by start-up entrepreneurs Adrien Roose, Karim Slaoui and Tanguy Goretti, we have recently received over €10 million in funding and our team is rapidly expanding both in Belgium and EU wide.

About the role an what you'll be doing

As a Retail On-demand Partner Lead you will be responsible for launching and managing a network of on-demand Experts offering test ride experiences to potential customers over the number of countries we will be active in.

In parallel to our more traditional approach to retail - we will open 5 flagship stores in Paris, Brussels, Amsterdam, Berlin and London - we will offer potential customers the opportunity to test the bike at a location of their choice, at work or at home.

Our goal is to create a network of Tier 1 cities in the targeted countries - FR, BEL, NL, UK & DE - of approximately 10 cities per country.

The Experts who will offer test rides in the wide range of approx. 30-50 cities across Europe will be freelancers who will be ‘certified partners’, as they will become experts of the Cowboy bike after following our ‘certified training program’.

The Retail On-Demand Partner Lead will launch and oversee these cities by first selecting channels to reach out to freelancers, carefully selecting them and training them on a continuous basis.

The On-Demand Partner Lead will build relationships with the 50-200 stakeholders they are in direct contact with, assess their performance based on defined KPI such as conversion, availability, NPS and number of sales generated. The On-Demand Partner Lead will coach and build training material to improve performance across this fleet.



  • Opportunity to become one of the key employees of a fast-growing startup, owning the growth of FR / NL / UK & GER
  • Open, respectful and fun company culture
  • Having a real impact on the company’s growth and evolution
  • Working with people who love what they do every day
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